The Step-By-Step Game Plan To Go From Totally Unknown to 6 Or 7 Figures Per Month In 2018

Blog / Clients On Demand / Russ Ruffino / Russ Ruffino Live / December 12, 2017

With 2017 quickly coming to a close, my mind has been on the year ahead…

I want to lay the groundwork to help you get to 6 or 7 figures monthly in 2018.

…and you can do that even if you’re just starting out…

Even if no one knows who you are…

Or even if you feel completely invisible and have ZERO following…

If you’re not yet at the 6 or 7 figure mark, and you’ve been trying to get there for a while, then it’s time to take a hard look at what you’ve been doing, and the way you’ve been thinking about your business.

So, let’s take a quick peek back at 2017:

Have you gotten where you want to go?

Have you achieved the things you wanted to achieve?

Did you hit your goals consistently, month in and month out?

Maybe you did…and if so, that’s great!

But if not, rather than beating yourself up, let’s take a deeper look at what needs to change in your business, so you can generate 6 or 7 figures each month in 2018.

The question you should be asking yourself is:

“What can I do TODAY to put myself on the trajectory for 6 or 7 figures monthly in 2018?”

I want to share with you exactly what we have our clients do to get them reaching those milestones:

#1 – Believe It’s Possible

While this may seem a bit obvious on the surface, I definitely feel it’s worth mentioning and here’s why…

The online space (especially the coaching industry) is littered with misinformation.

It amazes me that, in this day and age, there are coaches out there who would tell their clients that, in order to grow their business, it could take 2 or 3 years.

That’s madness!

Who honestly has that kind of time to sit around and wait to see if their business idea is going to work and prove valid?

Sure, if you’re following a poor business model, and the wrong strategy, it can drag out that long…

But it frustrates me that the naysayers are so rampant, and are quick to say you can’t build a 6 or 7 figure business in one year.

That’s garbage.


I’m not saying that to blow smoke, I’m saying that because we did it, and we’ve helped many of our clients to do the same.

You don’t need 10 or 20 years of branding.

You don’t need the flashiest website.

You don’t need to be a best-selling author.

All you need is to solve a big problem and be better at it than others in your field.

But it comes down to this…

If you don’t even believe that 6-figures each month (or even 7-figures) is achievable in one year’s time, then you’re never going to give it an honest and fair shot.

#2 – Know Your Outcome

Once you believe 6 or 7 figures is possible for 2018, the next step is to know your outcome.

What is the OUTCOME you provide your clients?

What your clients pay you for – at the end of the day – is to achieve a certain outcome.

If you’re in fitness, people pay money to get in incredible shape.

If you’re a relationship expert, people pay to either find love, or fix the love they have.

If you’re in business coaching, people will pay you to grow their business in some way (grow their leads, increase their conversion, strategize new revenue ideas, etc..)

The biggest problem I see when people create their outcome is that they are too VAGUE.

Vague outcomes lead to vague results.

And clients won’t go boasting to their friends or give testimonials for vague, lack-luster results.

The key is that your outcome must be very specific and measurable.

(At the end of your service or course, they should be able to say either “I DID achieve XXX outcome”, or “I did NOT achieve it.” It should be crystal clear.)

Whatever niche you’re in, you have to KNOW YOUR SPECIFIC OUTCOME…

…and you have to know what it’s worth to your client.

What would it be worth to the client who is diabetic and praying for a miracle of healing…and you can come in and help them turn their health around?

What would a solution be worth to someone who struggles with depression or anxiety? Irritable bowel syndrome? An unfulfilling job? It’s priceless.

Once you know the exact outcome you provide for your clients, it’s a very short step to turning that into a service or course you can sell for $3K, $5K or $10K per client.

#3 – The Right Strategy

Once you know what your specific outcome is, you need the right strategy to get it out to your ideal clients.

The coaching business can feel a bit like a minefield at times, with certain obstacles you have to work through, right?

That’s just part of being a business owner…

On the other side of that minefield is the business that you want…

The freedom you want…

The contribution you want…

The impact you want for your clients…

It’s all there. The challenge is that you need to step strategically through this minefield.

If you misstep, you could step on a mine and it could blow up your business.

This is why it’s so important to have the right strategy.

There are coaches out there (well known ones) who are teaching out-dated strategies…

They are teaching strategies that lack integrity, and don’t have your results as their #1 priority.

They are teaching low-ticket strategies that will ultimately end up making you work WAY harder, and make it so that you can’t possibly serve your clients at a premium level.

So why does the coaching industry feel like such a minefield?

Because, most of the time, you don’t know these strategies are BAD until you go out there and waste a ton of time and thousands of dollars trying to implement them.

If you have a bad strategy, putting more time, or more money, or more energy into it isn’t going to make you anything more than mediocre.

…and premium clients don’t want to pay for “mediocre” results.

So, how do you tell the difference between a GOOD strategy and a bad one?

The answer lies in finding a great coach who has been there, done that, and can help lead you through the minefield.

When looking for a trustworthy coach, here’s some things to keep in mind:

1- Is this person already getting the outcome you want?

2- Are their clients succeeding as well? (This shows they are able to repeat the result).

3- Are they teaching a step-by-step strategy to get you to the outcome you want? (or is it 90% fluff?)

4 – Are they actively USING their own process? Is what they are teaching the exact same system they use for themselves?

5 – Is their business expanding?

6 – Does your gut tell you this is the simplest strategy?

If not, they have no business being your coach.

Our strategy at Clients On Demand is simple –

We teach business owners how to lead with a premium offer, and then show them how to reach their audience on Facebook, take them through a webinar that attracts the ideal client and gets them on a phone call with you.

That’s it.

This is the strategy we use inside of our own business…and, it’s the strategy all of our clients use to build and grow their businesses as well.

If you want to kick 2018 off the RIGHT way and you want to follow a proven strategy that works, then reach out and talk to us.

We’ll talk about your beliefs – (Do you really believe you can do this and that it’s possible for you?)

We’ll talk about whether or not you know what your outcome is- (If not, we can help you get crystal clear on it).

We’ll talk about the strategies you should be following. And, we’ll take you through our step-by-step process our clients use to take someone from “click” to “client” in just 24-48 hours.

If you’re serious about creating your first 6 or 7 figure year in 2018, then we’re ready to help you with that…Go, and schedule a call with us today.

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Russ Ruffino
Founder & CEO of Clients on Demand. Helping coaches, consultants, thought-leaders and service pros attract the right clients, at the right price, anytime they want.

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