Stop Selling. Start Serving.

Clients On Demand / Russ Ruffino / December 5, 2017

The idea of picking up the phone and getting onto a sales call can be absolutely terrifying for many business owners.

It doesn’t matter what niche you’re in… if you’re looking to build and grow a business that sells premium-priced services and programs, it all rides on your ability to have a conversation with a potential client, and have them say YES to your offer.

This is something that can mentally paralyze entrepreneurs.

I get it…

I had ALL of the selling anxieties when I first started enrolling clients over the phone:

Being scared to pick up the phone and dial your potential client…

Not wanting them to answer…

Being terrified that people are going to say NO…

Worrying that people will hang up on you…

Being scared that if you DO make a sale, that they’ll turn around and cancel…

You name it.

These are ALL things that most people who sell over the phone have had to struggle with and work through.

So how do you overcome these points of anxiety and reluctance, and turn yourself into a sales-machine, where you’re enrolling the RIGHT clients consistently?

It boils down to a few KEY beliefs that shift when you realize you’re not just “selling”:

#1 – Fear: “I’m Not Enough”

There are so many fears about selling…

At it’s core, we’re talking about one of the foundational fears of humanity – which is “I’m Not Enough.”

It can be tough to look at yourself as a coach or someone who really wants to make a difference…

…especially when you come up against a potential client who is challenging you on the phone with a slew of objections.

When that happens, the real fear in the back of your head can easily become:

“What if they are right?”

“What if I’m not really that good of a coach?”

“What if I’m not worth $3K? $10k? $15k?”

After call number 1 or 2, it’s not that big of a deal…

But after 15, 20, 30 calls, when you don’t have any enrollments…it can really start to get to you.

Not only is it discouraging to get rejected on the phone, but then it starts to attack and eat away at the identity of who you really are.

What is that mental self-abuse costing you in your business?

How many thousands of dollars are you leaving on the table each month because you don’t believe in the value of your abilities, or that you’re enough for that client.

Here’s the thing…

I’m not saying you’re never going to hear the word “NO”…

But once you experience the shift I’m about to mention, when you DO hear a “no”, it won’t be such a negative experience.

Instead, you can turn it into an empowering situation.

How is that possible?

Your #1 job on the phone is NOT to sell someone into your program…

It’s to SERVE the person on the call.

#2 Selling vs. SERVING…

There’s a giant myth out there in our society that needs squashing.

Some people believe it’s unethical or morally wrong to charge someone a premium rate to solve a solution.

This is a huge area where you can lose your power rapidly.

Think of it this way…

Even your PRICING is a form of service.

Here’s why:

When you price appropriately, and you do it RIGHT, you will serve your client at a higher level.

Think about it…

You have to be able to take care of your clients, yourself, and your family, right?

If you attach all these negative meanings to the idea of selling, you’ll mentally paralyze yourself.

What if it were worth over $2,500 for you to pick up the phone?

If you have a $5k program, and you sell 5 out of 10 people you get on the phone with, you just made $25k, right?

Break that down mathematically, and it’s worth $2,500 just for you to pick up the phone!

What would that DO for you if every time you picked up the phone it were worth $2,500?

How many times per day would you want to pick up the phone knowing that?

How fast would you be able to scale your business and impact the world?

This is exactly how we train our clients, (and our own sales team) to think.

When it comes to selling, there are 3 questions you should be asking yourself:

1 – “How many people am I talking to each month?”

2 – “How many of those people am I enrolling?”

3 – “What price am I enrolling them at?”

When you nail those 3 things, you’re not just mastering your income…you’re mastering the ability to serve your clients at the highest level, and create a deep, lasting change in their lives.

And better yet – when you focus on scaling and increasing each of those three areas, not only will your income increase, but the impact you have on the world will increase as well.

3 – Call Reluctance

Let’s look at WHY there is such reluctance around sales calls.

This goes back years and years…

Think about how sales used to be in the past:

You had some door-to-door salesman or insurance person knocking on your door MAYBE once a month.

TODAY, there’s a million grabs for your attention each day, right?

Over the years, selling and marketing became a much more crowded space – but the problem is that the strategies didn’t evolve along with it.

It caused salespeople to fight for that attention, making them more and more pushy and desperate.

And sadly, over the years, the idea of listening and building a relationship just stopped.

This is what created the toxic selling environment we know today.

It felt very high pressure, annoying, and nobody wanted anything to do with that.

Not only does it NOT feel good, it’s incredibly ineffective.
This is why the whole “pure force” style sales training took over.

They mentally attacked the prospect.

Forced them to buy.

Bullied them.

Let’s face it, that style of sales was NEVER about serving the person.

This approach is so outdated. It’s barbaric.

And it’s not nearly as effective as taking the complete opposite approach…

…which is to SERVE your clients.

When you actually come from a place of SERVING your potential client, the call reluctance we as a society have become so conditioned to, will quickly dissolve.

It changes the entire environment and energy around picking up the phone and entering into a sales call.

If selling over the phone is an area you have fear around, or tend to struggle with…

If you’re leaving tens of thousands of dollars on the table each month because you either don’t want to pick up the phone, or you don’t know how to get someone to say YES…

If you’re serious about growing your coaching business, and serving your clients in a deep, impactful way…

…then the team at Clients On Demand can help.

Every day, we help our clients build a rock-solid strategy that will help them generate more sales, and lead them to higher levels of consistent monthly income.

If that’s the kind of business you’re looking to create, then reach out and book a free strategy call with us!

On the call, our team will share with you how to go from CLICK to CLIENT in less than 24 hours…(even if nobody has ever heard of you before!)

We’ll also dive into the simple game plan our clients are using to scale their businesses to six and seven figures per year, faster than they ever thought possible.

Go to to book a call.

Tags: , , , , , ,

Russ Ruffino
Founder & CEO of Clients on Demand. Helping coaches, consultants, thought-leaders and service pros attract the right clients, at the right price, anytime they want.

Previous Post

The 3 Hidden Threats To Your Success in 2018

Next Post

Are These Vanity Metrics Killing Your Business?

You might also like

More Story

The 3 Hidden Threats To Your Success in 2018

I want to shine a spotlight on a few “unseen” threats that could potentially slow (or even STOP) your progress...

December 4, 2017