Sell Transformation, Not Information

Blog / January 13, 2016

Russ Ruffino has championed the philosophy that gets people to pay more for what you are already enjoy doing. This means you don’t have to work harder. You are able to use your time more efficiently and get paid more!

How does Russ Ruffino achieve the same success he has had?

People focus on building an audience; having a blog, having a Youtube audience. But most people don’t have the time to manage these sites and most people don’t monetize these efforts. So what Russ does is dial in on a sales process that works even if no one knows who you are.

We’re dialing in on the sales process to scale back on content marketing and narrow down on what online programs work and create freedom.  Tweeting, Facebook, and blogging is a lot of work.

By targeting specific people, a 45-minute webinar provides folks with quality information that they could otherwise get in bulky content. Then, with a soft close, there’s a high-ticket program for clients who decide they would like to continue.

How does Russ get brand-new clients to show up?

Russ started out in the online marketing world, developing e-books and marketing material.  There’s a lot of wisdom in that world that he had to unlearn.  The biggest shift in repurposing that sales process is that at a high price point –

Clients are not buying their way into something, they’re buying their way out of something.

They’re finally pumped about this solution!

No one randomly buys something for $10,000. This is an investment. This has to be clear. You are not giving information. You are transforming them with this high-price ticket. People will be committed! These clients are ready to rock and roll and it’s a serious experience. They will apply your knowledge and get real results instead of people who are just shopping.

This is the best way to implement authority. You can provide answers and you can transform your clients!

There’s more to learn at The Freaking Genius Podcast

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Russ Ruffino
Founder & CEO of Clients on Demand. Helping coaches, consultants, thought-leaders and service pros attract the right clients, at the right price, anytime they want.

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This article was originally featured on   You blog. You tweet. You post daily podcasts. You get LinkedIn....

December 19, 2015