Refuse To Compromise With The Truth

Blog / Clients On Demand / August 2, 2017

After coaching so many clients into 6 and 7-figure businesses, here’s the most important thing I’ve learned:

The #1 job of a coach or mentor is to tell the truth.
The truth may not always be what you want to hear. But truth is like fire that burns away the dead wood.

Nothing will hurt your business more than the lies you tell yourself.

If something isn’t working, be honest with yourself about it. How many clients did you enroll last month? The month before? The month before that? Do you have real momentum in your business, or are you taking one step forward and two steps back?

Do you have a strategy? Is it working? If not, what are you going to do about it? Give it more time? Or change things up?
I just got done reading this book about Amazon, and how the leadership teams over there work. One of their main maxims is that you have to “open your kimono” and show everyone the stuff you’d rather keep hidden. In other words, you have to look the truth square in the face.

Okay, Jeff Bezos, you son of a bitch. Here are some truths I’m not crazy about:

* July was a down month for us. I don’t know the final numbers yet, but we came in around $200k short of where we wanted to be. Final revenue is still around $700k for the month, but for us, that’s a step backward. Is it just a “bad month”? Or did we screw up somewhere?

* We are WAY too dependent on Facebook ads. We’re trying to run ads on YouTube. On average, we’re spending about $300 to get a strategy call booked (on YouTube). This is more than I would like. We’re working on it, but we don’t have it dialed in yet.

* To go with the YouTube stuff, last week, my team and I have decided to experiment with making some videos for you and start engaging on an even higher level. I am terrified by this, and already finding reasons to procrastinate.

* All of us work from home, but we have big things in the works, and we’re all probably operating right on the edge of burnout.

So, that’s what’s on my plate. You might think to yourself, “Screw you, Russ…you’re complaining that July was a ‘down month’ because you ‘only’ did $700k?!” You have a point, but you’d be shocked how many business owners don’t even keep track of those kinds of numbers. It’s too painful.

You have to look at the truth. You have to look at what’s really going on. What’s happening in your business right now that you need to fix?

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Russ Ruffino
Founder & CEO of Clients on Demand. Helping coaches, consultants, thought-leaders and service pros attract the right clients, at the right price, anytime they want.

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