Pathway To Clients, And Their Path To You

Clients On Demand / Russ Ruffino / November 25, 2017

Have you ever thought about what it actually takes for a potential client to actually REACH you?

Think about it…

By the time they get onto the phone with you, imagine all of the micro-steps they’ve already taken to get to you…

…all the times that they’ve already said “yes”:

They clicked on your ad.

They gave you their email address.

They registered for your webinar.

They SHOWED UP to your webinar.

They watched until the end.

They went to your scheduler, and booked a time.

They filled out the application.

And, they ANSWERED (sometimes nervously) when you dialed their number and called them.

For you, this is probably the first time you’ll interact with them…

…yet their entire journey that led to you, (and the challenges that they’ve ALREADY faced) has taken much, much longer…

For many entrepreneurs, it is so darn easy to forget what’s really happening from the potential client’s perspective.

Here’s why:

As business owners, we use NUMBERS to help us quickly track the health of our business, right? All of the data that you’re focused on is easily accessible on ONE spreadsheet…

Your entire business is represented in numbers, figures, and percentages…

…and yet, you never see NAMES on a spreadsheet, do you?

You don’t see faces.

Or pictures.

Or stories.

You don’t “see” the many steps that the person you’re about to get onto a call with has already taken to reach you.

So…WHY do they do it?

WHY would these potential clients go to such lengths just to get onto the phone with you?

Simply put,

These REAL people have a very real major problem.

They are looking for an answer.

They can’t overcome their struggle on their own.

They know that they need to make a change NOW.

They are scared.

…but whatever you said in your funnel has given them HOPE…

…HOPE that you can help make tomorrow better than today.

THAT’S why they have traveled through your entire funnel, just to speak with you.

Behind every number…

Every ad click…

Every email address that you’ve collected…

…there is a real person (not just a number) who crawls into bed each night, and prays for YOU to come into their life, so you can help them change their world.

If there are people out there that have a problem you can solve… and they CAN’T find you… because you don’t know how to market your business and get your message in front of them, I’d like to invite you to book a call with our team.

Together, we can talk about how a simple marketing funnel can reach those people every day. And you can start having the impact you were meant to have in this world.

Go to to book a call now

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Russ Ruffino
Founder & CEO of Clients on Demand. Helping coaches, consultants, thought-leaders and service pros attract the right clients, at the right price, anytime they want.

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