Marketing to Crush Your Competitors: A Lesson from Russ Ruffino

Blog / June 17, 2016

In epsiode 182 of Marketing to Crush Your Competitors with Fabienne Raphael, Russ Ruffino discusses how to attract over eight clients per day, through a reliable sales process.

Here’s a a great preview to the chat between Russ and Fabienne:

Did you know there are three primary reasons people are hesitant to raise their prices:

  1.  They fear no one will pay more
  2.  They fear they are not worth as much as they are charging
  3. They feel ashamed, that a higher price will hurt the welfare of clients

These are all valid fears. It represents that you are a conscious person who wants the best for your clients. But there are going to be people out there happy to pay a higher price if you can solve their problem. Here is some advice on increasing your prices:

If a business has strong marketing funnel, raising the point price doesn’t hurt your clients. Rather, it will benefit them. Their results will improve and commitment to their goals will accelerate. It improves the dedication and experience for everyone.

Russ Ruffino is the founder of Clients on Demand and helps experts build reliable marketing and sales processes. With his help, influential business owners attract 5-10 new potential clients per day and scale to six-figures a month.  Connect with him on Twitter @RussRuffino.


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Russ Ruffino
Founder & CEO of Clients on Demand. Helping coaches, consultants, thought-leaders and service pros attract the right clients, at the right price, anytime they want.

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