How We Built A 7-Figure Business With Just Two Offers

Clients On Demand / Russ Ruffino / October 26, 2017

Russ Ruffino | Clients On DemandThere’s a HUGE movement right now where a lot of online marketers are putting together a ton of different funnels…

…really complex funnels.

In fact, it’s almost like people are competing to make the craziest, most complicated funnel, where they have 27 different offers with upsells, downsells, and cross-sells…

Sure, when you first hear about it, it sounds pretty cool in theory.

But if you look under the microscope, you’ll see the damage that TOO MANY offers can do to your business (and to your clients).

That’s why we’ve completely stripped away the idea of unnecessary low-end products.

At Clients On Demand, we’ve created a 7-Figure/Month empire focusing on enrolling clients with just 2 offers…

Here’s WHY –


Think about it…

Each offer in your funnel is an entirely separate product that you’d need to develop.
Think of the hours involved just in creating the product alone!
All the research, the product layout, the design…
All the sales copy that needs to be written for EACH product…
All the split-testing and re-working that needs to be done in order to make your product convert better…

If you’re anything like me, you don’t have the time to care about increasing the conversion on your $7 product by 1%.

Call me crazy, but I’d rather spend that time enrolling more clients into a high-ticket program that will actually help change their lives.


The more complicated your funnel is, the more hoops your clients have to jump through.

There’s the FREE PDF Report hoop…
The $7 tripwire hoop…
The upsell to a $47 product hoop…
The 2nd upsell hoop with a $197 product…
And, of course, the $37/month continuity program hoop.

The more steps you have in the process, the more you will LOSE potential clients along the way…in many cases, it’s your BEST clients that run away.


Let’s face it, a $7 product isn’t going to fix a major business problem.
It won’t save a marriage that’s headed for divorce.
And it likely won’t take someone who is overweight, sick, and headed for major medical issues to the peak of health.

People don’t want just a piece of the problem fixed… (what good is that?)
They want the WHOLE problem solved.


We skip all of the fluff, and go straight to the core of the MAIN problem they are experiencing.

Think of it this way…

If someone came up to you with a bleeding neck, and was begging you for help, you’re NOT going to stand there handing them one tiny band-aid at a time…right?

Yet, so many do exactly this when it comes to how they market their business!

Your clients are out there with BIG “bleeding-neck” problems in their business or life…they need BIG answers, and real results.

At Clients On Demand, we’re not about to offer some cheap $7 band-aid product that’s meant to fix a paper-cut issue.

We’re not going to cover up the problem.
We’re not going to fix a portion of the problem.
We’re in the business of tackling that problem head on, and making sure that they have every tool, resource, and support they need to get a REAL result.


We’ve tried funnels from almost every angle imaginable…

Here’s what we’ve found:

Most entrepreneurs assume that if clients go through and buy the low-end products, they’ll come back and invest in the higher-end ones at some point….right?

WRONG! Here’s why:

Let’s imagine someone is going through your funnel, and they are super hungry to solve their problem.
They take the FREE report.
They take the $7 tripwire.
They even take the $97 and $297 upsell.

Because they purchased all of these “pieces”, they are much more likely to say,
“Before I invest in your $5K program, let me go through all of this other stuff I just purchased FIRST.”

Here’s the problem with that… on a low-end product,
They didn’t make a major commitment.
They didn’t get all of the problem solved.
And while they may have got a bit of information, they certainly didn’t get any real TRANSFORMATION…

So no…they WON’T come back to invest in your $5K-$10K program, because they’ll likely have no noticeable, measurable results from the low-end, one-off pieces they bought.

Let me be clear…

The FASTEST way I’ve ever seen to build a 7-Figure Business that is TRANSFORMATIONAL is to:
Create ONE offer that solves their ENTIRE problem.
Put it at a premium price.
Stick it in front of them.

OFFER #1 – Create a front-end program (usually either a done-for-you service, or an 8-week program).

Design it so that it solves ONE major problem completely.

Price it between $3K-$10K.

OFFER #2 – Once you create and deliver your front-end program…

Offer your clients something that will take them to the next level.
They’ve already fixed their main problem through your first offer, right?
But, chances are, they’ll have a new problem that needs to be addressed and solved.
This program is sold at a minimum of $25K.

That’s it.
That’s literally the ONLY offers necessary for building a 7-Figure Business.
How’s that for simplifying a funnel?

I can’t stop you from feverishly creating overly complex funnels, with upsells, downsells, and cross-sells….

But I can tell you this:

I’ve tried the marketing both ways (many, many times)…

And EVERY SINGLE TIME, I’ll choose the easier (and way more profitable) approach that actually creates change for my clients.

If you’re caught in a never-ending web of complex funnels…
If you’ve tried the $7 and $27 products here and there, with no consistent clients to show for it…
If you’re not getting the leads, and committed, loyal clients that you want, month in and month out…

Then it’s time to change your marketing approach.

If you’re ready to simplify your business (while taking it to new levels of monthly income), then reach out and book a free strategy call with us!

On our call, our team will share with you how to go from CLICK to CLIENT in less than 24 hours…even if your prospects have never heard of you.

And, we’ll dig deeper into the simple game plan our clients are using to scale their businesses to six and seven figures per year, faster than they ever thought possible.

Go to to book a call. It could be the best thing you did for your business all year.

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Russ Ruffino
Founder & CEO of Clients on Demand. Helping coaches, consultants, thought-leaders and service pros attract the right clients, at the right price, anytime they want.

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