What Are You Worth?

Blog / October 17, 2016

Is value real or imaginary? Is your price too low, too high, or just right?

What are you really worth?

You may think you have a good estimation on what you and your services are worth in your market, but…

Are you sure?

Weird stuff has been happening in Russ Ruffino’s world lately. Recently, something that happened during an open house had him questioning how we set values and limits.


Have you ever had a phase in your life when you’re always on Zillow or Streeteasy checking out real estate?

Russ Ruffino has been researching California homes, and one of the most legendary streets to live on in Orange County is Riviera Drive. It runs along a cliff, with nothing between your house and the beautiful Pacific Ocean.

It turns out that right now, there are two houses for RENT on Riviera. This never happens. They also happen to be right next door to each other. This ALSO never happens.

One is asking $40,000 per month. The other is asking $150,000 per month.

What’s the difference?

Not much. That’s just how the owners value their home.

Last year, two people were walking through the home of a photographer. On the wall, was a picture of a potato. They liked it and wanted to buy it. “How much?” they asked.

The photographer didn’t hesitate: “One million euros.”

They bought it immediately.

Not a sculpture. Not a painting. Not a fine piece of jewelry.

A photograph of a goddamn potato.

If a picture of a potato is a million bucks, what are YOU charging to transform someone’s business? To save someone’s relationship? To write that hot piece of sales copy that triggers a million-dollar launch?

Over the past couple of years, I’ve realized that Clients on Demand isn’t about marketing…even though it is. At the deepest level, it’s about introducing you to a better version of YOURSELF.

One who knows what you’re really worth, and who has the certainty to charge accordingly.

Because when you believe it, everyone else will too…if you deliver.


Here’s the image:

this potato costs 1 million russ ruffino


And here’s how everyone reacted! People really want to know, what works? Why did this guy dictate more value than the next seller? What can you learn from this photographer and how can you apply it to your own sales?

russ ruffino coaching

For more information, follow Russ Ruffino on Twitter and check out


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Russ Ruffino
Founder & CEO of Clients on Demand. Helping coaches, consultants, thought-leaders and service pros attract the right clients, at the right price, anytime they want.

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