Build a Dazzling Brand By Understanding Key Characteristics

Clients On Demand / Russ Ruffino / Russ Ruffino Live / October 1, 2017

Build-a-Dazzling-Brand-By-Understanding-Key-Characteristics | Russ RuffinoDeveloping a unique, strategic identity as a brand helps to ignite success.

Quality services, organizations, and products are vital, but ambitious and conscious branding efforts are the soul of a company. The skillful use of well-designed ideas can transform a brand story from concept to a charismatic reality, which may be attractive to patrons, buyers, and customers.

Let’s explore essential tips one might observe if they’ll like to see their brand characterized as successful:

  1. Understanding a demographic, and knowing how to speak to a target market is vital. Establishing organic communication with an audience is a matter of acknowledging tone, and allowing it guide the direction of messaging. Build a marketing strategy that doesn’t ignore your target market or appeal to a base that’s too broad, after all this could lead to dilution.
  2. Guarantees can go a long way toward creating a brand identity. While providing an assurance may not be a revolution, it does set a company apart. Focusing on client reception should always be front of mind if you want to prove your product or service unique.
  3. Enthusiasm and passion should be embedded into the design of a company; built into the texture of creation, branding, and delivery or a product or a service. Your consumers are likely to find your passion for being infectious, so be sure to beckon crowds by inspiring word of mouth and referrals.
  4. Always stay on brand; this is important. For consumers, they want to feel sure knowledge that they’ll still receive consistent quality and service. Standards provide certainty and comfort to those interested in being repeat customers.
  5. Overcome competition by optimizing, building, and over-communicating. If you shoot above expectation, you prove that a cut above the rest of the industry.
  6. Social media, the internet, and traditional media help to make a brand identifiable and recognizable. Find your consumers through numerous avenues, which is something that even a smaller company can do. While larger companies have the budget and reach to share messages faster and broader, new media has made it easier for anyone to establish a brand and develop an online presence.
  7. Use your leadership skills to encourage your team to help you tap success. Whether large or small, a leader can help impress their vision upon the masses and use their numbers to broadcast messaging, solve challenges, massage complications, and tackle each component of a branding effort.

If you know of other ways one might push for a unique or dazzling brand, please share. As with most things, there are no hard fast rules, but there are observable trends and common characteristics we might glean when observing success enterprises and their branding efforts.

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Russ Ruffino
Founder & CEO of Clients on Demand. Helping coaches, consultants, thought-leaders and service pros attract the right clients, at the right price, anytime they want.

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