$2.4 Million in One Month: Introduction

I recently published an article on Inc.com, which you can find here: The Business Philosophy That Grew My Company From $120,000 to $2.4 Million In 30 Days.

In 2013, I experienced a downward spiral when trying to salvage my company.

I was completing consulting contracts that I found through my network. But I ran out of referrals.

So, I thought the best approach would be to produce a series of articles that walked business owners through improving and promoting their online presence. I pretty much slaved over creating this content.

Each article had a few hundred views and the people that had read them told me they were interesting; maybe they learned something valuable.

A few months in, this approach hadn’t generated any sales.  I mean zero.  So I found a new approach which I call the “Problem-First” approach.

It goes something like this:Understand the problem you’re solving.

1. Find the people who need an IMMEDIATE solution for their problem.
2. Dedicate 100% of your communication around their problem.
3. Demonstrate that you are the solution to their problem.
4. Show them that they can reach out to for help in solving their problem.

If you do these five steps correctly, you’ll be on your way to almost immediate sales.  And you won’t be exhausted from producing hundreds of useless blog posts!

I want others to learn that content marketing is essentially useless if you don’t understand your audience. Even when you do understand your audience, this style of marketing fails to target the inherent problems client want to solve.  Not only will my philosophy save you from grueling, inefficient techniques, you will experience exponential growth within the first few months.

In the next few weeks, I’ll be sharing why I developed my business model and how you can, too.

Here’s how to get your next millions in just a few weeks..